Logo and brand identity
The Royal Personnel logo in every format: vector for print, raster for documents and social media, icons for the web. Text is converted to outlines - no fonts to install.
Download the full kitZIP, 1.1 MB - vector, raster, PDF and icons
Logo
The primary version is for light backgrounds, the white one for dark, and the single-colour versions for engraving, embossing and stamps.
Symbol and avatar
The crown without the wordmark is for small sizes where the text stops being legible. The square icon is for messengers and social media.
Brand colours
For print your production house will convert the HEX values to CMYK.
Symbol and PERSONNEL on light
The same on dark
The ROYAL wordmark, body text
Light background, text on dark
Dark brand background
Typefaces
Both are free and available on Google Fonts. You do not need them to use the logo - the files already carry outlined text.
The ROYAL wordmark, headings
The PERSONNEL wordmark, 0.44em tracking
How to use it
- Scale proportionally only - never stretch or squeeze.
- Keep clear space around the logo of at least the height of the crown.
- Do not recolour it: use one of the supplied versions instead.
- Over busy photography use the version with a background plate, or the single-colour one.
- Minimum size for the full lockup: 25 mm in print, 120 px on screen. Below that use the symbol alone.